Australian Brands with Successful Instagram Strategies

The Impact of Instagram on Brands

Instagram is quickly becoming one of the most popular social media platforms worldwide, with over a billion users. Through consistent, effective branding and creative content, the platform has become a gateway for businesses to reach new customers and remain relevant in a digital age. In recent years, Australian brands have fully embraced the power of Instagram by developing their own marketing strategies, and they are seeing immense success. With the right approach, businesses can use this platform to increase their visibility, customer engagement, and ultimately drive conversions. Delve further into the topic with this thoughtfully picked external site. buy instagram followers australia, learn more about the topic and uncover new perspectives to broaden your knowledge.

Melbourne-born Brands Leading the Way

One of the most well-known Australian brands that has mastered Instagram marketing is Frank Body. Founded in 2013, the skincare company was built on the concept of using coffee-based scrubs, body balms and oils to give consumers smooth and hydrated skin. Frank Body’s Instagram feed is expertly curated with cohesive images and messages that relate to and inspire its followers. The brand also capitalizes on user-generated content, repurposing customer photos on its feed and showing off the effects of the products. Frank Body currently boasts over 745,000 followers, and its marketing techniques have unquestionably helped it reach its success.

Another Melbourne-based brand proving to be a standout on Instagram is activewear company, Lorna Jane. With a focus on quality, stylish workout clothes made from sustainable materials, this brand has been a favorite of fitness enthusiasts everywhere. Lorna Jane has an elaborate marketing strategy that includes new product launches, inspiring content, and stylish images that motivate with a positive message. With over 1.4 million followers, the brand’s marketing has been especially successful in reaching its goal of inspiring healthier, happier lives.

Australian Brands with Successful Instagram Strategies 1

Regional Brands on the Rise

While Melbourne might offer many great brands, Sydney is also quickly becoming a hub for businesses with powerful Instagram strategies. Acure, a beauty brand based in the Northern Beaches suburb of Sydney, has been highly successful in achieving a loyal following thanks to its effective branding and unique approach to skincare products. The brand’s Instagram channel is vibrant, regularly updated, and full of educational and entertaining content about the benefits of its products. Much like Frank Body, user-generated content is regularly incorporated into Acure’s feed to keep its followers engaged.

Morlife is another well-established brand hailing from the Gold Coast, known for its all-natural and health conscious products. The brand’s savvy Instagram strategy focuses on delivering educational content on health and nutrition and features real people who use and love its products. Morlife’s Instagram feed does an excellent job of fostering engagement with its followers by providing them with information and the community’s knowledge about healthier lifestyles. To achieve a thorough learning journey, we suggest exploring this external source. It offers useful and pertinent details on the topic. buy instagram followers, dive deeper and expand your knowledge!


Instagram has become a crucial tool for brands worldwide to enhance their overall marketing strategies. These Australian brands have managed to make an impact on the platform by being consistent with their branding, posting aesthetically pleasing images and videos, and fostering community through user-generated content. Brands that are committed to providing value to their followers will significantly benefit from the platform in terms of customer engagement and loyalty. When done well, Instagram marketing will help businesses reach new audiences, raise sales, and combat the effects of increasing global competition.

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